Author: Natasha Joshi

What is Lead Generation?

Creating leads is a key step in the sales pipeline that involves attracting potential buyers. Many businesses would collapse without this step in the sales process. Any potential customer who has expressed an interest in, but has not yet demonstrated, the ability to purchase the company’s goods or services is considered a lead.

You have to generate new leads to expand your business and increase your income. Businesses often face difficulties in generating revenue, especially in highly competitive markets.

How is lead generation important for your business?

With the explosion of interest in ad platforms and social media channels, getting your message across to your intended audience is getting more challenging every year. Companies need to take a more targeted approach to marketing in order to get noticed by their customers in today’s market because traditional methods, such as mass advertising and email blast campaigns, no longer work.

Lead generation specialists carry out these tasks, and they are crucial to the success of your business. While it’s common knowledge that lead generation is crucial, many CEOs are still not taking full advantage of the opportunities it presents.

This seems tough, but important!

Is there any way I can automate this process?

Yes.

What are the benefits of automating your lead generation process?

When routine tasks are automated, your team can spend more time talking to potential customers about what they require from your business. Automating certain aspects of your sales and marketing procedures allows you to maintain a full pipeline without engaging in mindless routines.

Rather than wasting time on mundane tasks, your team can focus on growth-driving activities like making sales and trying out new approaches.

Here are some of our favorite tools that can save you tons of time and increase your lead generation efficiency.

List of Tools:

• Lead Productivity Tools

1. Leadquizzes.com: Create a test to find out more about potential customers and gather contact information. Through the use of LeadQuizzes, customers have increased their lead capture rates by as much as 500%. Furthermore, the responses you gather can aid in audience segmentation and comprehension.
2. LinkedIn Sales Navigator: It should come as no surprise that the business networking website LinkedIn stores a plethora of information about various companies in its databases. The LinkedIn Sales Navigator provides access to this rich dataset. You’ll be able to find and connect with the right people with the help of this lead generation and sales tool.
3. Pipedrive: It markets itself as user-friendly due in large part to its intuitive interface. Keeping tabs on your interactions with prospects is a breeze with this automated lead generation software. When you log in, you’ll be able to view everything in a single consolidated dashboard.
4. ProProfs Survey Maker is a conversion rate optimization (CRO) tool and lead generation program made to get the most out of your users by getting them to fill out surveys. Scorecards, skip logic, over 15 different question types, visual questions, and many more features are available to help you create engaging, interactive, and unique surveys for your visitors.
5. D7 Lead Finder is a cloud-based lead scraper that can be used to create leads. Finding lead data across different social media channels and websites only requires some basic search information. In a matter of minutes, the service can return hundreds of leads for use in the sales process. Please note that conversion rates from these \“cold\” leads will be much lower than leads that you generate through your inbound efforts.
6. Flowlu: The free version of Flowlu’s lead capture software is exceptional. Create highly effective lead capture forms for your web app, leading to more signups and sales. Securely record new leads in a database that also includes a calendar, task management, and lead tracking features. Detailed metrics covering performance reviews, financials, and sales funnels are available. The efficiency of even the busiest sales teams can be maintained by processing multiple deals, tasks, and projects simultaneously.

• Email Marketing Automation Tools

1. Snov.io is a powerful application that can do a wide variety of tasks, including gathering emails from a company’s website, obtaining emails based on personal and domain names, searching for emails on Google and LinkedIn, and more.
2. Mailchimp is a one-stop-shop marketing platform that facilitates communication with and management of your clientele. They take an in-depth look at your data, implement best-in-class methods for contact management, and craft eye-catching marketing campaigns.
3. Boomerang for Gmail: An email productivity app and scheduling calendar for Gmail. In addition to the usual features of an email client, Gmail now lets you schedule meetings, send emails at a later time, keep tabs on replies, create automated messages, and even use artificial intelligence to improve your correspondence.
4. GetProspect: You can easily and quickly find the email addresses of your LinkedIn connections and virtually anyone else for no cost at all using this method. You can quickly find anyone’s email address and generate LinkedIn leads with the click of a button using the GetProspect Chrome extension.
5. Yamm For those who are not familiar with HTML, YAMM provides a simple Mail Merge tool. To begin, pick a Gmail draft you’ve already started. Just replace the names and other details from the spreadsheet with the variables/markers in your email template. Utilize a spreadsheet to instantly communicate with your contact list via personalized emails.
6. Hunter is a helpful app to have if you need to search through your inbox rapidly. Simply enter the domain and it will locate the corresponding email format. Hunter also provides a confidence rating to let you know how likely it is that the email is accurate. Because of this, Hunter is among the most effective email search engines available.

• Proposals and Invoicing Tools

1. Invoiceto: This service provides a blank, clickable, cloud-based invoice template at no cost. It is a straightforward and easy-to-use free invoice maker. After creating your invoice, you can download it as a PDF.
2. HelloSign: Users can upload a document that needs signatures into HelloSign, and with the drag-and-drop feature, the areas that need to be signed are automatically highlighted. Afterwards, the user enters the signatory’s email address and submits the document for electronic signature.
3. Slimvoice: It is a local program, meaning it runs on your machine and reads text files. Make, edit, export, and send as many invoices as you like without spending a dime. Slimvoice eliminates extraneous steps and provides an easy way to send PDF invoices and receive payments.
4. Wave: Billing that can be tailored to each individual customer’s needs. In addition to accepting payments, Wave also lets you follow up with clients via email and send invoices, receipts, and payment reminders. Moreover, it provides a specialized invoicing mobile app for submitting invoices and monitoring payments.

• Inbound and Outbound lead gen tools

1. Snov.io is an all-in-one solution that can be used to do everything from harvesting emails from a company’s website to locating emails using search engines like Google and LinkedIn to obtain emails based on personal and domain names.
2. Global Database: Through a user-friendly online interface and sophisticated filtering options, Global Database provides reliable and current company data. You can obtain the contact information of businesses that fit your ideal lead profile based on their financial health, credit risk, market standing, or online presence. You can tailor the process to meet your needs by selecting appropriate criteria as well.
3. ConvertPlus: Another option for integrating pop-up forms into your website is ConvertPlus. This software is not a software as a service (SaaS) product, but rather a WordPress plugin. Timed pop-ups, scroll-percentage pop-ups, exit pop-ups, and so on are all available. The tool can be useful for WordPress-based businesses and provide a cost-effective alternative to similar SaaS products.
4. Hellobar: With the aid of Hello Bar’s visually appealing banners, bars, sliders, and pop-ups, their clients are able to significantly increase a wide variety of KPIs.
5. Flowlu‘s free lead capture software is top-notch, allowing you to easily create effective lead capture forms for your web apps, which will result in more signups and conversions.

• Marketing management tools

1. ActiveCampaign is a customer relationship management, electronic mail advertising, and marketing automation system. ActiveCampaign is a solid choice for marketers who need this three-in-one solution. We also like its automation features.
2. Hull gathers all of your campaign information in one place so you can see the big picture of how everything is performing as a whole. The same is true for customer information, meaning your sales team will always have access to the most up-to-date details about each customer.
3. Hoovers claims to have more business data than any other company. This means that Hoovers is a great resource for finding the qualified leads your business needs.
4. Marketo is yet another comprehensive service that includes lead management, lead scoring, email marketing, email automation, and analytics. Once more, pricing will be heavily dependent on the features you require, so be sure to get in touch with their sales team to learn more.
5. Pardot: In order to manage and qualify sales leads, Pardot is a popular tool. Having confidence that you are only talking to the best leads is made possible through lead qualification. Pardot’s marketing automation features and granular segmentation help you connect with potential customers more effectively.
6. Overloop is a customer relationship management tool that specializes in email-based sales and marketing activities like prospecting, conversations, pipelines, and workflows. You can get a bird’s-eye view of your business with the help of a drag-and-drop dashboard that displays all of your lead pipelines. So that you can put your sales prospecting on autopilot, Overloop’s automation is based on a graphical dashboard.

• CRO Tools

1. LeadFormly is a tool that helps you optimize your web forms to increase conversions. There are many different options for creating forms, but only a select few include form analytics features for tracking results and making improvements.
2. LeadForensics: Even if you use a tool like LeadFormly to greatly increase the number of visitors who fill out your forms, some leads will still be missed. LeadForensics helps with this problem by identifying the companies that visit your site (even if they don’t submit an enquiry form) based on their IP address.
3. Pingdom: Pingdom is a web-based service that monitors the uptime and responsiveness of your servers, applications, and websites anywhere in the world. In terms of monitoring web performance and digital experience, it is a solid choice. Pingdom is simple to set up, use, and grasp.
4. VWO (or Visual Website Optimizer, as it used to be known) is our go-to tool for split-testing. You can use it across all of your active ventures to ensure that all key pages in your user journeys are continually improving their conversion rates.

• Communication Tools

1. Drift enables you to have meaningful conversations with customers, allowing you to provide them with helpful and individualized service. This system is based on the principles of conversational marketing and sales. Instead of having site visitors fill out forms and wait for follow-ups, Drift lets you have conversations with them immediately.
2. Intercom: Want to fully engage site visitors? A cutting-edge messaging service is what you need. The solution may lie in the Intercom system. Having direct communication with your customers via a messaging app can increase both customer satisfaction and brand loyalty. Your leads and customers can always reach you through Intercom’s chatbots, live chat, and other communication-based apps.
3. CallPage: Increase your business’s phone-based leads with the help of CallPage. Visitors to your website can submit their contact information by dialing a button on the page. When they do, they’ll get a callback within 28 seconds no matter where they are. Obviously, you can restrict calls to specific times of day, such as when you’re open for business. The ability to communicate quickly is especially important when qualifying leads and making sales. CallPage serves as a bridge in this respect.

These are some of the powerful tools you can use today, but remember that there are many other tools out there! Please share your experience with your favorite tools with us. We hope you\’ve found this resource useful for your lead generation efforts. If there’s anything we’ve missed, let us know!

About Plumfind

Surrounded by marketing data, but feeling more confused than ever? You\’ve come to the right place! At Plumfind, our mission is to do the heavy lifting for you so that you can focus on what matters the most: growing your business by identifying the most promising opportunities.

About the author(s):

 Natasha Joshi

Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

Marketers often use social media platforms to reach out to new customers. On social media, you can find customers for many different types of businesses.

But with so many social media platforms out there, it can be hard to choose the right one for your business.

You might be wondering about the most-used social media sites. Which social media sites are the best for paid marketing and how can you use them? Which ones are worth your time and money?

Even though you might want to use them all, some social media sites are better for marketing than others. The key here is the core audience you are trying to reach with your paid and organic social media campaigns.

The more people you reach, the more conversions you get, and the more money you make for your business, the better. However, if you keep your target audience too broad, you will realize how easy it is to spend a lot of money with little to no results.

In this article, we will be highlighting the top 5 ways in which you can find the right social media platform for your business without the help of experts.

1. Know your audience.

Targeting everyone will cost you a lot of money. Even when you are primarily interested in branding (and not direct sales), finding your target audience is essential. By narrowing down who you want to reach, you can invest your money much more wisely.

Every product or service has an ideal customer. Advertisers often create very detailed “personas” of their ideal customers and study them to learn more about who they should target and how.

You can make a persona as detailed as you want and have as many as you need.

Create your customer personas by asking these questions:- What are they interested in?- What is their age?- What gender do they identify with?- Do they have any children?- What is their marital status?- Where do they live?- What is their education level?

For every kind of business, there is at least one optimal persona. You can learn more about finding the right social media platform for your target audience here:

2. What kind of content would you like to post?

Effective ads need a lot of thought and preparation. Your campaign’s wording (also called ad copy), pictures, and videos need to be finalized based on the ad formats you are interested in.

If possible, you should implement retargeting into your advertising plan. What this means is that you can create multiple touch points with the same prospect. You can achieve this using a single channel or you can spread your advertising channels and try to reach the same prospect using several different ads. You can use paid promotion, unpaid social media (such as user-generated content, recommendations, and word-of-mouth),and a wide variety of other social media features to spread your message.

Advertisements can be shown to audiences to generate awareness, and the outcomes can be monitored on both a micro and macro scale.

Once the advertisements are up, you may use A/B testing to determine which creative, headline, etc., is doing the best.

Check out this graphic below to understand what types of content people interact with:

3. Social media strategies

Using social media channels to support pay per click (PPC) advertising, paid social media strategies can also leverage other marketing activities.

This involves creating, scheduling, and posting targeted ads using the ad tools native to those social media channels.

Awareness, consideration, and conversion are some of the objectives of paid social media strategies.

An effective paid social media strategy can optimise a marketing budget that might not be sufficient for promoting a large brand through traditional media channels.

When it comes to reaching high ROI goals on a limited budget, look no further. Social media ads can be very cost effective if you invest in audience targeting and your ad creatives.

4. Analyze your competitors’ marketing channels

Keeping an eye on the competition will give you a sense of where you stand in the market and how you can better position your company to thrive.

Examine the content they share, the frequency with which they do so, the amount of interaction it generates (Likes, Shares, and Remarks), their level of social media activity, and the networks on which they can be found.

Additionally, you can discover which brands have the most influence in your industry.

You can use them to see which content formats are most popular with their audience, which social media channels get the most shares in your field, whether or not the companies are being mentioned, and much more.

The advertising options offered by social media platforms are unrestricted in terms of scale. Keep exploring!

5. Use Plumfind’s social media comparison calculator

It is not easy to run a small business. As a marketer, you have to wear a lot of hats and determine which social media platform is right for your ad campaign.

To help you in your journey, we at Plumfind designed a Social Media Comparison Calculator.

You can find your ideal social media platform in just 3 easy steps:

1. Based on your business standing and needs, answer the questions on a scale of 1 to 5.
2. Compare your alternatives based on their score.
3. Choose a platform based on the score and suggestions and begin advertising.

But remember, rather than trying to have a presence on every social media site, you should focus on a few that are most widely used by your target audience. Matching the target audience with the optimal set of ad creatives can do wonders.

Still confused? Connect with us at support@plumfind.com and we will help you take your business to the next level.

About the author(s):

 Natasha Joshi

Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

Can you spend all of your time on social media? I don’t think so.

For many years, social media has been an important part of digital marketing. Of course, just being on social media here and there isn’t enough for your business to benefit. If you want to get the most out of your social media content, you should post often and consistently.

The process of planning ideas, writing/recording content, uploading and interacting with your audience takes a lot of time and energy. With the right tools, you can save time, create better content, and schedule posts.

To help you with your campaigns, we put together this list of our favorite free tools for scheduling social media posts.

1. Loomly

Loomly is a cloud-based marketing tool that helps freelancers, social media influencers, and social media managers organize their social media content. Among the most important features are marketing analytics, automated publishing, keyword filtering, managing multiple accounts, and scheduling posts.

Pros: Loomly works with Google My Business, YouTube, and Snapchat, so it’s open to everyone.

This tool lets users handle all of their social media accounts in one place. This makes scheduling between channels easy. No matter what plan you choose, you can create and schedule as many posts as you want with Loomly.

Cons: Users of Loomly are often disappointed that the software doesn’t let them post directly to Instagram or create Instagram stories.

2. AgoraPulse

Agorapulse is a customer relationship management and scheduling tool for social media. It works with sites like Instagram, Facebook, Twitter, LinkedIn, and YouTube. Agorapulse also lets you schedule posts in bulk, have a single inbox, and get RSS feeds.

Pro: Agorapulse lets you tag your content so that it is easy to find and analyze it later. Using the Social Inbox, you can send messages to your clients with customized notes or comments. The built-in CRM feature helps you learn more about your audience.

Cons: Agorapulse doesn’t have as many features as other social media sharing tools at a similar price point. It doesn’t work with some storage and integration apps such as Dropbox, Google Drive, or Zapier. The user interface for Agorapulse is not very intuitive and needs a major makeover.

3. SocialPilot

Teams and agencies frequently use the affordable social media scheduling tool SocialPilot.

Increasing community engagement and simplifying daily social media tasks are both possible with SocialPilot.

It offers a range of other powerful features that make it great for multiple types of businesses, from small businesses to marketing agencies to large corporations, and it covers basic social media functionality needs such as bulk post scheduling.

Pros: Clients can easily understand their reports thanks to the analytics feature. During the drafting process, you can tweak individual social platform posts without affecting the rest. Using this method saves a lot of time. Contributors can create drafts that must be approved by a manager, which is a fantastic feature.

Cons: There is a lack of analytics on Instagram. The free plan lacks some of the key functionality. The interface is a little outdated, but it is easy to use. The scheduling tool does not support drag-and-drop. Packages that cost a lot deserve more features.

4. ContentCal

ContentCal is a social media management platform designed to help advertising agencies plan, create, and publish content across multiple networking platforms.

It enables businesses to quickly respond to customer queries by storing customer interactions in a centralized repository. And it works great for agencies and in-house teams.

Pros: The platform does an excellent job of scheduling your social media posts, making it a solid choice for content marketers. Due to its intuitive interface, you’ll be able to create a productive workflow with ContentCal. Using ContentCal, you can create content drafts and approve them. Collaborating with other teams is also easy.

Cons: There is no option for monthly billing on the lowest plan. In order to get better customer support, you need to pay more. It would be useful if additional social platforms were supported.

5. Buffers

Buffer is one of the more popular social media scheduling tools.

You can publish, analyze data, engage your audience, and collaborate with your team using the platform.

It has a free version and a streamlined dashboard that makes it easy to schedule and view your social media posts.

Pros: One of the main advantages of Buffer is that it will be easy for you to use if you have experience with social media management tools. From one dashboard, you can create and schedule images using Buffer’s photo editor, Pablo. Since Publish and Analyze are separate features, and there are many plans within each category, pricing is very flexible.

Cons: The buffer tool isn’t a complete solution. Posts can be scheduled and analytics can be viewed, but you cannot respond to comments and messages, engage with other people’s posts, etc. This was possible previously using a feature called Buffer Reply, but it has been removed.

Our Verdict

The market is flooded with social media scheduling tools, but only a handful are considered useful. In some cases, the platform’s price is too high or the platform doesn’t offer what you need, while in others, the platform’s performance is not satisfactory. We hope our analysis will give you a better idea about which tool can best meet your needs.

Are you interested in finding more about marketing tools? Plumfind Academy has guides and tutorials you can check out. If you have any comments or questions, please do not hesitate to contact us. Let us know what you think!

About the author(s):

 Natasha Joshi

Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

What is an ad without a copy called?

It’s called a “Bad Ad!”

We hope you get the irony! Let us start with an understanding of what ad copy is.

Ad copy, also called advertising copy, is branded content that tries to turn a potential lead into a customer for your business.

It is the information that makes a potential buyer want to buy a product. Like the ads that made you buy the latest model of the iPhone.

Effective ad copy can increase a company’s sales and profits by making people feel something, telling them what they’ll get out of it, and putting to rest any doubts they might have.

If you work in advertising or marketing or are starting an online business, you may want to learn more about how ad copy can help improve your strategies.

Engaging content is what consumers want.

The content they are looking for should show solutions and entertain them.

According to a recent survey, 84% of people expect brands to create content now.

This important content includes your ad copy, and here are some of the ultimate benefits of good ad copy:

– Higher brand and product awareness

– Increasing customer retention and attracting new ones

– Educating your customers about your business

– Boosting sales and return on investment

Facebook is the most popular social media site in the world and ads on Facebook reach 42.8% of people who use the internet.

On average, 3 billion people use Facebook every day. These people range from CEOs to students to companies.

Since Facebook is able to reach such a wide community of users, it is one of the biggest ad platforms in the world. Setting up and ad campaign and boosting a post are very easy.

But a successful campaign is made up of a lot more than just that.

Let us look at some examples of Facebook ad copies that gave a boost in sales.

Investors who are interested in real estate can see this ad from Fundrise.

The key message from Fundrise is that you don’t have to have a lot of money to become an investor.

Making it clear and precise that anyone can start investing in real estate with as little as $500.

This ad is getting a lot of attention from people who want to invest in real estate and build wealth.

The best part is the clarity of its words, which can be understood by a 10 year old.

Highlighting the evidence of results is one of the biggest deal makers.

The EmberTribe has stated the exact numbers they achieved in sales and the exact amount of time it took them to reach these numbers.

This advertiser understands that their target market is interested in proven expertise and aims to build credibility with their advertising.

The call to action in this Facebook ad design is positioned brilliantly.

The headline reads, “Uncover the secrets of Influencer Marketing ROI.”

This copy highlights a pain point shared by many advertisers: how to measure the impact of their influencer campaigns. Grin signals that they understand the problem, and they promise a viable solution. This is a good example that shows that clever ad copy (“Secret SaaS” for secret sauce) and a clear call to action can be a very powerful combination.

Fashion brands compete all the time for our attention. Sometimes, focusing on the practical benefits of a product can help convince consumers. This ad focuses on a simple message: the product is a fashion statement, but also an athletic and versatile piece.

This idea is supported by the copy.

To get you to “Shop Now,” the ad ends with a simple call to action and a free shipping offer.

Sometimes subtle repetition is the key to retention.

There is a rhythm to this ad because it repeats three short sentences (“Choose a color. Sign. Flex whenever you like”). By combining it with different images, the advertiser is trying to determine the best combination of ad copy and ad creatives.

It’s not always easy to know how your ad copy and ad creatives will perform. While there are no universal rules in this creative process, there are some common elements in great ads.

Don’t forget the call to action. Even the smartest, most memorable ads can benefit from a simple offer or value proposition.

If you follow best practices for writing copy and put yourself in your customer’s shoes, it’s actually not that hard to write ads that get people to act.

After you’ve done all of these things, our best tip is to keep an eye on how well your ads and ad groups are doing. Check to see which ones send the most people to your landing pages and which ones create the highest levels of user engagement.

By rotating your ads and testing different combinations, you will converge on the best performing ones for your industry vertical.

Happy Copywriting!

Would you like to learn more about Facebook or Google ad copy?

Learn more about Plumfind Academy’s tutorials and guides.

If you have any questions or comments, please do not hesitate to contact us. We look forward to hearing from you!

About the author(s):

 Natasha Joshi

Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

Imagine you have created a life-changing product. The product has the potential to make you a billionaire, but no one knows about it.

Can you succeed without communicating the benefits of your product to your target audience?

Certainly not. If you want to help them solve their problem and spread the word about your brand, you need to actively communicate your solution.

Marketing communications aims to connect with your audience using messages and media. It includes advertisements, direct marketing, social media marketing, and sponsorships. Direct marketing, print advertising, TV and radio ads are traditional forms of marketing. Digital marketing, including social media marketing, boomed in the last twenty years with the advent of internet and mobile communications.

When you are building your brand, the key is to communicate your ideas, motives, and purpose properly. If your message does not match the needs and wants of your target audience, you can end up spending a fortune on marketing and still see limited results.

Remember, no matter which channel you are using, communication is the key!

Let’s look at some examples.

Example 1. We’re all familiar with one of the most commonly used forms of marketing communications: billboards or banners.

Wherever you go, you will find it representing a new offer, the unique selling point (USP) of a brand, or how the brand is helping us solve our core problems.

It is common for billboards to be placed along highways and in cities where there is high traffic, so they are seen by the most drivers and pedestrians.

Advertising on billboards is a great way to build brand awareness and to get your business (or product or campaign) in front of as many people as possible.

It is effective in gaining the attention of potential customers or at least being in front of them until the time they decide to make a sale.

In the end, it is the intention of every business step to generate sales.

Example 2: Content Marketing

Content marketing is one of the key elements of digital marketing and it continues to grow at an amazing pace. It involves publishing content on a website, social media or other platforms that communicates your core message.

In the past, small businesses have struggled to stay competitive due to the constant need for adding new content, but advances in marketing technology has greatly simplified content creation .

If used strategically, content marketing can be one of the most profit-making efforts.

Via good content, you can convey your brand’s message to your customers in the most straightforward way possible.

Content can be of any kind: Blogs, Podcasts, Email, and Social Media Posts.

Across all of these platforms, it’s important to keep your brand identity intact and your messaging well aligned.

By blogging, creating premium content, automating marketing, and adding dynamic range to your website, you can help your potential clients learn more about you before they reach out to you.

The creation of memorable campaigns could be one of the beneficial processes as well. A social media marketing campaign combined with email marketing and search engine optimization can produce exceptional results.

The foundation for profitable long-term relationships is built when you stay in touch with customers, treat them as valuable connections, and invite feedback.

Consumers rely on word-of-mouth, personal opinions, and relationships to make decisions, which makes marketing communication tools such as social media, public relations, and geolocation valuable.

The fundamental goals behind establishing powerful communication between consumers and brands are as follows:

• Communicate messages and ideas clearly to your target audience
• Introduce your product to potential leads
• Position your brand to shine against the competition
• Improve the awareness of your product or services
• Influence the buying decisions of your target audience
• Create a positive brand image
• Achieve brand recognition, trust, and transparency

The primary interaction with your customer should begin today, regardless of the size of your business. Are you interested in finding the optimal communication strategy for your brand? Check out our guides and tutorials in Plumfind Academy. Feel free to reach out to us with your comments and questions. We’d love to hear from you!

About the author(s):

 Natasha Joshi

Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

Paid ads can be incredibly lucrative for your business.

Ads platform such as Google Ads, Facebook Ads, and Microsoft Ads, you can run profitable ad campaigns that can scale up your business and bring sustainable growth.

However, you can also spend tons of money, get frustrated, and stop advertising online.

What makes a key difference?

Successful online marketers need to deliver the right message at the right moment.

That’s why your ad copy can be the difference between a failed campaign and a wildly successful one.

Simply put, a better creative message will improve the relevancy of your ads and drive more qualified clicks from your ad campaigns.

Now let’s dive into the details and understand why ad copy is important and how you can improve it.

Put yourself in place of your target audience for a second. People in your target audience do not see your keyword lists, bids, budgets, and other campaign settings.

All they see is the ad copy and other elements of your ad creatives, such as image extensions, callouts, and site links.

You compete with millions of other advertisers, just so that you can grab the attention of your prospective customers for a few seconds – that’s why attention is becoming increasingly scarce and valuable.

So today, before you can even think about starting to sell a product or service, you need to establish a first “touchpoint” with your customers.

Just a quick introduction to build awareness and introduce your offer. If this is not challenging enough, consider this: according to a Microsoft study, people now have an attention span of eight seconds.

So you’ve got eight seconds or less to offer value even before anyone clicks on your ad.

So what does a typical search ad contain?

A standard search ad contains a heading, a short description, and a link to the offer you are making. The term “ad copy” refers to this entire combination of text, images, and other visual elements that the users see on their screens.

Some of the key elements that you need to master:

Headline [30 characters]: This is that eye-catching title that describes your company or product. It’s a short and sweet summary of your offer. It should ideally include your target keywords. Just like a newspaper article title, its main function is to grab attention.

Description [90 characters]: Time to get creative! Descriptions will be the bulk of the text in your ads. You can use them to give specific details about your offer and explain why the consumers should give you a chance.

We highly recommend trying these descriptions to the text on your landing pages. The key is to summarize your value proposition using a very short text format.

Creative, even funny, ad copy can make a big difference, but it’s not very easy to keep it fun and informative. If in doubt, just stick to the content on your landing pages and repurpose them for your ads.

Display URL [30 characters]: This is the URL that consumers see on your ad. It may not be the actual URL they will visit.

Due to limited space on the ads, these are generally shortened representations of the actual link and they are used to reassure the users that the link is relevant to their search query. Make sure to test your links before launching your campaigns.

Here are the official character limits provided by Google

Some guidelines that you must follow always:

There are no strict rules for writing ad copy. It’s a creative process and you can improve your skills by practice. These are the top five things to remember as you improve your writing skills.

1. Know What Your Target Market Wants

• The most effective way to obtain the interest of your target market is to show them that you recognize – and can solve their problems.
• Before you start your ad copy-writing, do this exercise: put yourself in the shoes of your ideal customer.
• Think of what sort of problem they’re experiencing, and imagine how they may search for the solution to that problem.
• Write your ad copy as a response to that imaginary customer’s needs and search habits.

2. Address your Target Audience

• Make use of the words “you” and “your” in your ads.
• Speaking to your audience directly will reassure them and make them feel really important.
• It develops the sense that your business/services are personable – you intend to create a pleasant and helpful relationship with customers right off the bat.

3. Match your advertisement copy to the landing web page.

• As online marketing professionals, we understand the importance of having great landing page copy.
• Once you start using advertisements to support your landing page, consistency between the two becomes critical.
• Don’t assure a user of a cost-free ebook in a search advertisement if the ebook is not actually cost-free, or tease a 10-day trial when there is in reality no trial at all. Customers value consistency, and they’re more probable to believe in your product if they are confident in your offerings.

Here’s an example of a promise made and a promise kept. Soccer.com uses a search advertisement to promote an offer: “$4.99 shipping on orders over $99”. When a user clicks on their ad, they’re taken to a landing page that displays this exact promotion. The result: increased Quality Score, but more importantly: happier customers.

4. Split Test Your PPC Ads Frequently

Digital marketing is part science, part art. One tested way to improve performance is to use tests and experiments in your campaigns.

This holds true for ad copy as well. Regular testing and experiments are one of the best ways to boost campaign performance.

Your ad accounts are full of valuable data. More data you can analyze, the more patterns you’ll detect and improve your ad strategy.

Most ad platforms offer practical ways to run experiments and analyze results.

Instinct can be far off the mark when it involves what will work in advertising, so it’s very important to base your decisions on data you have rather than guesswork.

Few concepts for split tests you can try include:

• Positioning your call to action in different targeting locations.
• Comparing different calls to action.
• Experimenting with different numbers and statistics in your ad copies.
• Trying different display URLs.
• Showing different benefits of your product or service.

5. Learn from the competition.

Standing out from your competition is key when creating search ads. Your search ad copy is what will differentiate your brand from others in the industry.

It’s important to understand how your offer looks when potential customers can immediately compare it to your competition’s offers.

No matter how optimized your campaigns maybe, if you’re not able to match the offers of your competitors, you’ll have a difficult time with conversions.

This doesn’t need to be a one-on-one comparison of each offer your competitors are advertising. The key point is to compare your overall value proposition to all the other advertised options in the marketplace.

Here are three search ads that come up when you Google “hotels in New York.” The latter two websites have almost the exact same ad copy, but the first result is a bit different.

Booking.com is likely watching its competitors very closely and knows its differentiated copy is what will attract more clicks.

It’s also very interesting to note that all three ads mention “price guarantee”.

If you were to write the fourth ad, would you include this in your ad copy? We sure hope so.

Conclusion:

Pay-per-click ads are short and concise, and they contain a very limited number of characters.

Combining different elements of your ad copy in creative and informative ways can make a big difference in your campaign’s performance metrics.

The best copywriters have a high degree of empathy: they can think like the consumers and craft ad copy that appeals to the needs and wants of the marketplace.

If you can also put yourself in the shoes of consumers interested in your products and services, you’re on your way to becoming an expert copywriter.

About the author(s):

 Shivendra Rawat

Shivendra is our Chief Marketing Officer. He has the astonishing ability to turn our client’s business objectives into well-crafted digital marketing plans. He continues to amaze us with his leadership skills and his lifestyle. Naturally, he has a mini-zoo at home consisting of three dogs, two cats, and a lizard. He lives in New Delhi, India.

 Rakshit Majumdar

Rakshit is our lead designer. He is the creative genius behind our awesome look. He has a keen eye for design and an amazing level of patience that turns our cloudy ideas into pieces of art. He enjoys Formula 1® Racing more than most. He lives in Kolkata, India.