Category: Uncategorized

  • What to do when consumers aren’t buying: A Fashion Industry Guide

    In the past few decades, rampant consumerism has been on the decline. As economic pressures mount, shoppers are tightening their belts, forcing fashion brands to recalibrate. The once-reliable formula of fast fashion and aggressive marketing cannot be relied upon as a winning strategy. It’s time for a new approach.

    The Consumer Shift

    The post-pandemic economic boom is fading. Soaring inflation, rising interest rates, and a looming recession have resulted in consumers re-evaluating their spending habits. Luxury purchases are being delayed, and fast fashion is losing its allure. This shift necessitates a deeper understanding of the evolving consumer mindset.

    Research indicates that consumers are increasingly seeking value, sustainability, and emotional connections with brands. They’re more discerning, demanding quality over quantity. Moreover, experiences are becoming as valuable as products.

    Building Resilient Brands

    To weather this economic storm, fashion brands must prioritize customer relationships and long-term loyalty over short-term gains. Here are some strategies to consider:

    1. Prioritize Customer Experience:
    2. Quality over quantity: Invest in durable, high-quality products.
    3. Sustainability: Align with consumer values by offering eco-friendly options.
    4. Transparency: Build trust by being transparent about production processes and materials.
    5. Strategic Partnerships:
    6. Data-Driven Decision Making:

    The Experience Economy

    As consumers become more discerning, creating memorable experiences is crucial.

    • In-store activations: Transform physical stores into interactive spaces with events, workshops, or pop-up shops.
    • Digital experiences: Offer virtual try-ons, personalized styling consultations, and interactive online content.
    • Community building: Foster a sense of belonging through online communities and social engagement.

    Marketing with Purpose

    Traditional advertising may not resonate with cost-conscious consumers. Focus on:

    1. Authentic storytelling: Connect with customers on an emotional level.
    2. Influencer marketing: Partner with influencers who align with your brand values.
    3. User-generated content: Leverage customer-created content to build trust and authenticity.
    4. Content marketing: Provide valuable content that educates and inspires customers.
    5. Optimize store footprint: Rightsize store locations and focus on high-performing areas.
    6. Flexible store formats: Consider smaller, more experiential store concepts.
    7. E-commerce enhancement: Improve website usability, speed, and mobile optimization.

    Conclusion

    The current economic climate presents significant challenges for the fashion industry. However, it also offers opportunities for brands to differentiate themselves and build stronger customer relationships. By focusing on customer experience, value, and strategic partnerships, fashion businesses can not only survive but thrive in this new era of consumer behavior.

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

  • How to Set up Meta’s Conversions API Tracking

    In May 2011, EU countries adopted the EU Cookie Law (ePrivacy Directive), which requires websites to get consent before storing cookies on users’ devices. Other jurisdictions such as California introduced similar laws. Today, ensuring user privacy and enabling cookie consent are becoming increasingly challenging tasks for marketing teams around the world.

    What is a cookie anyway?

    A cookie is a simple text file that is placed on a user’s device to enhance the user experience and help measure user interactions over time. Cookie files typically include unique codes that help servers identify individual users. This has many practical uses, such as shopping carts that remember your items. Cookies also help marketers gain access to valuable user engagement information.

    All these new laws governing the use of cookies triggered an avalanche of cookie consent banners. These banners are everywhere now and they give users the option to accept or reject having their personal data collected. Many website visitors simply ignore cookie banners, or reject cookies. As a result, websites can no longer send the required information for marketing analytics using tools such as Google Tag Manager or custom pixels. This has a direct impact on data availability in Google Analytics. Ecommerce reports, attribution reports and many other user engagement reports will have gaps.

    One potential solution is to bypass the user’s device entirely and send the relevant data from the transaction server to the analytics server. For example, if a user just filled a reservation form, the server that processes the form can send this user engagement event directly to a server side GTM container, or to another server. Meta’s Conversions API is exactly this: a dedicated server that is ready to receive the relevant user engagement information. As Meta’s Conversions API receives the data directly from the transaction server, the end user’s cookie consent will not limit gathering marketing analytics data. Of course, we still need to follow all the best practices to protect user privacy and confidentiality during this transmission.

    Setting up Meta’s Conversions API

    In this section, we will explain how to set up Meta’s Conversions API using a server side GTM container and Google Cloud.

    1. Create a server side GTM container and provision of tagging server.

    If you already have a client side GTM container, go to “admin”, click on the “+” sign, and create a new server side container.

    If you already have a Google Cloud Platform (GCP) account, you can choose the “manually provision tagging server” option. Otherwise, you can select the automatic provision option to create a billing account. After you add your billing info, connect that billing account to your server side GTM container.

    2. Configure A DNS server

    The GTM server side container is hosted on GCP, and GCP has a server URL, which by default does not contain your website domain. As the user’s browser will not send cookie info to an URL that is different from your website domain, you need to create a subdomain, and map that custom domain, so that you can use the cookie information from incoming requests.

    Add your custom domain in GCP’s App Engine settings, and verify your domain in GCP. You will also need to login to your DNS record manager account to add a new DNS record during the verification process.

    3. Configure Server Side GTM and Client Side GTM containers

    1. Inside the server side GTM container:
      In GTM “Tags” section, create a tag as shown below:

    You can find the tag type “Conversions API Tag” in the GTM templates gallery. The Pixel ID, API Access Token and Test Event Code can be found in Meta’s Events Manager as shown below.

    In GTM’s “Clients” section, create a new client like as shown below:

    2.  Inside the client side GTM container:

    Create a new variable called “Event ID”. Meta Ads require both event name and event id to deduplicate identical events. Without the event id variable, events may be double counted if Meta Ads receives data from both web browser and the Conversions API.

    Add/update your Facebook pixel tag to include the event id:

    Update your GA4 configuration tag to include two more parameters: “server_conatiner_url” and “event_id”. The value of server_conatiner_url is the server side container URL, the same one you created in step 1 and use it to replace the default server url in GCP.

    After publishing your changes in both GTM containers, go to the preview section of your server side GTM container, load the website and see if you can find the pageview events you just created. You won’t see the event id in preview, but you can go to Meta Ads, and find event ids in the “Test Events” section. If in Meta ads, you see the pageview event from the server, that means that the conversion API is working properly. Congratulations!

    Help is on the way!

    If any of the steps above seem confusing or difficult to implement, don’t worry. Our team of experts is here to help! Just get in touch with our support team support@plumfind.com and let us help you get back on track.

    About the author(s):

    Sample avatar image. Jingfei Gao

    Jingfei is our software engineer. She can magically convert our craziest ideas into well-optimized chunks of code. Her unbounded energy and can-do attitude keep our technical teams running like a well-oiled machine. We suspect that the source of her energy is the classics: she loves opera, her favorite composer is Mozart and in another life, she could have easily been an archeologist. She lives in Montreal, Canada.

  • Plum Pilot: Your AI Competitive Intelligence Tool

    The fashion e-commerce landscape is a fierce industry, where trends shift faster than a model’s walk.

    Staying ahead requires constant innovation, agility, and an eagle’s eye on the competition.

    But gathering competitive intelligence can be a time-consuming, manual process, leaving you feeling more like a blindfolded chicken than a soaring eagle.

    Introducing Plum Pilot, your AI-powered competitive intelligence tool that navigates the competitive landscape with you, providing real-time insights and data-driven strategies to help you overtake your rivals.

    Plum Pilot is not just another fashion industry tool. It’s your:

    • Competition Spy: Uncover your competitors’ product offerings, pricing strategies, and customer reviews. Gain valuable insights into their strengths and weaknesses to inform your own decisions.
    • Pricing Guru: Analyze competitor pricing trends across different categories and products. Identify opportunities to price competitively and maximize your profit margins.
    • Trend Forecaster: Stay ahead of the curve by tracking emerging trends and product innovations within your niche. Anticipate customer demands and offer what they crave before anyone else.
    • Data-Driven Decision Maker: Ditch the guesswork and base your decisions on concrete data. Plum Pilot delivers clear, actionable insights that empower you to make informed choices for your business.

    It’s like having a team of analysts working tirelessly on your behalf, freeing you to focus on what you do best – creating amazing fashion and delivering a stellar customer experience.

    Ready to take your fashion e-commerce business to new heights?

    Here is a glimpse of how you can use Plum Pilot for your Fashion Brand.

    This is just a glimpse into the capabilities of Plum Pilot.

    Think of Plumfind as the Microsoft Copilot for the fashion world.

    But instead of grammar suggestions, it offers a curated set of pre-trained prompts, each one a springboard to valuable competitor intel.

    No more sifting through endless data; simply choose the prompt that fits your burning question, and watch the answers materialize like magic.

    Let’s take a deep dive into this game-changing tool:

    The Plumfind Experience:

    • Cards to the Rescue: Upon entering the app, you’ll encounter a deck of prompt cards, each posing a strategic question relevant to your business. Need to compare new product prices with competitors?
    • Competitor Selection: Plumfind understands you have specific rivals in mind. Choose from a pre-populated database of Fashion. We have more than 1000 stores you can select from.
    • In-depth Insights: Dive deeper by specifying product categories within your competitors’ offerings.
    • Data on Demand: Once the analysis is complete, you’re presented with a clear, downloadable report showcasing the extracted competitor data.

    Beyond Prompt Cards:

    Plumfind boasts flexibility, too. Use the prompt typing feature to ask any competitive question in your own words.

    The tool filters through the cards, uncovering the one that best addresses your unique query.

    Want to try PlumPilot, before anyone else? Be among the first to take advantage and beat your competitors by joining the waiting list.

    Stay tuned for further updates as we unveil more about this revolutionary tool designed to empower fashion e-commerce businesses like yours.

    Also, checkout How you can improve your Fashion brand awareness, and pricing strategies with these article (Read More)

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

  • 7 Winning Strategies To Drive Sales for your Fashion eCommerce Business

    Struggling with fashion e-commerce sales? Discover 7 powerful strategies to convert website visitors into loyal customers and boost your bottom line. In the bustling world of fashion e-commerce, standing out from the crowd requires more than just trendy garments and captivating imagery.

    To truly thrive, you need a strategic toolbox packed with powerful sales-driven tactics. This article equips you with the knowledge and tools to transform your online fashion store into a revenue-generating powerhouse.

    Strategy 1: Embrace the Power of Storytelling:

    Fashion is more than mere clothing and accessories; it’s a narrative of self-expression and personal style.

    Weave captivating and genuine stories into your brand identity, product descriptions, and marketing campaigns.

    Showcase how your clothes empower individuals to tell their unique stories, igniting an emotional connection that drives purchase decisions.

    Example: How Coco Chanel changed the course of women’s fashion

    Create engaging blog posts, articles, and social media content that explores fashion trends, styling tips, and brand values.

    Tell the story behind your designs, highlighting the inspiration and craftsmanship that goes into each piece.

    Tap into the emotions your brand evokes. Is it empowerment, confidence, or nostalgia? Craft visuals and messaging that resonate with your target audience’s desires and aspirations.

    “People don’t buy what you do, they buy why you do it.”

    – Simon Sinek

    (Author and Inspirational speaker on Business leadership)

    Strategy 2: Master the Art of Visual Allure:

    In the digital realm, high-quality visuals are your silent salespeople.

    Invest in professional photography and videography that showcases your products in captivating detail.

    Utilize 360° product views, zoom functionalities, and lifestyle imagery to bridge the gap between online browsing and physical touch.

    Remember, the saying “A picture is worth a thousand words.” Well, in digital marketing, it could be worth a thousand sales!

    “87% of online shoppers consider product images the most important factor in online shopping decisions.” – BigCommerce

    Strategy 3: Craft a Frictionless Shopping Experience:

    Navigating your online store should be as smooth as slipping on a perfectly tailored outfit. Prioritize intuitive website design, clear product categorization, and seamless checkout processes.

    Offer multiple payment options, including guest checkout for added convenience. Remember, every friction point is a potential lost sale.

    “75% of abandoned carts are due to a complicated checkout process.” – Baymard Institute

    Strategy 4: Personalization: The Key to Customer Hearts:

    In today’s digital age, one-size-fits-all marketing simply doesn’t cut it.

    Leverage customer data to personalize product recommendations, targeted offers, and email marketing campaigns.

    This tailored approach fosters a sense of connection and encourages customers to feel valued, ultimately leading to increased loyalty and sales.

    “74% of customers feel frustrated when content is not personalized.” – McKinsey & Company

    Strategy 5: Embrace the Power of Social Proof:

    Social proof is the modern-day word-of-mouth, building trust and credibility through the experiences of others.

    Partner with micro-influencers whose style and story align with your brand, showcase authentic customer testimonials, and integrate user-generated content (UGC) from social media platforms.

    Encourage customers to share their experiences with your brand through contests, hashtags, and dedicated sections on your website.

    Their authentic stories can be even more powerful than your own.

    Let your satisfied customers be your loudest brand ambassadors!

    Strategy 6: Leverage the Magic of Social Media:

    Social media platforms are fertile ground for engaging with your target audience.

    Utilize platforms like Instagram, TikTok, and Pinterest to showcase your brand personality, share behind-the-scenes glimpses, and run interactive campaigns.

    Partner with relevant content creators and utilize targeted advertising to reach new customers and drive traffic to your online store.

    Strategy 7: Offer Exceptional Customer Service:

    Exceptional customer service is the invisible thread that binds loyal customers to your brand. Respond promptly to inquiries, address concerns professionally, and go the extra mile to resolve issues.

    Remember, happy customers are repeat customers, and their positive experiences can fuel valuable word-of-mouth marketing.

    “73% of consumers say customer service plays a key role in their purchasing decisions.” – PwC

    Here’s a bonus point for making it to the end of the seven strategies:

    Bonus: Embrace Data-Driven Decision Making

    Data is the fuel that propels informed decisions.

    Track key metrics like website traffic, conversion rates, and customer behavior to identify areas for improvement and optimize your marketing strategies.

    Utilize A/B testing to experiment with different approaches and personalize your offerings based on customer preferences.

    “Companies that are data-driven are 23 times more likely to acquire new customers.” – McKinsey & Company

    Remember, Rome wasn’t built in a day. Implementing these winning strategies requires dedication and continuous refinement.

    By consistently analyzing data, adapting your approach, and prioritizing customer experience, you can transform your fashion e-commerce business into a thriving sales machine, leaving the competition in the dust.

    Still a little unsure about how to move forward?

    Plumfind Agency has the marketing expertise and data-driven tools to help you grow your fashion business, including PPC Ads and other creative strategies. Contact us, to know more.

    Title: 7 Winning Strategies To Drive Sales for your Fashion eCommerce Business

    Meta-description: Boost your fashion e-commerce sales with these game-changing tactics! Master storytelling, visuals, personalization, social proof, & more. Click to unlock the formula for success!

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

  • How to Boost Your Conversion Rate – For Fashion E-Commerce Businesses

    Boost Your Fashion E-commerce Conversion Rate! Turn window shoppers into paying customers. Explore powerful strategies to optimize your online store and skyrocket your sales. In the competitive world of fashion e-commerce, every click is precious. You’ve poured your heart into your online store, curated a stunning collection, and attracted visitors.

    But the ultimate goal is turning those visitors into paying customers. So, how do you bridge the gap between browsing and buying?

    The answer lies in conversion rate optimization (CRO) – the art and science of maximizing your online store’s ability to convert visitors into customers.

    Why Focus on the Conversion Rate?

    Before diving into the “how,” let’s explore the “why.” A higher conversion rate translates into:

    • Increased revenue: More conversions means more sales and a healthier bottom line.
    • Reduced marketing costs: The better your conversion rate, the less you have to spend in acquiring new customers.
    • Improved customer experience: A smooth, optimized purchase journey leads to happier customers and repeat business.
    • Valuable data insights: Understanding conversion roadblocks helps refine your strategy and personalize experiences.

    Fashion E-commerce: Unique Conversion Challenges

    While CRO principles apply broadly, fashion e-commerce presents unique challenges. Such as:

    • High reliance on visuals: Customers can’t physically touch or try on clothes, requiring high-quality images, videos, and size charts.
    • Impulse purchases: Fashion trends evolve quickly, and emotions often influence buying decisions.
    • Multiple purchase considerations: Sizing, fit, style, and occasion all play a role in the decision-making process.
    • Crafting the Perfect Conversion Pathway

    Now, let’s unveil the secrets to optimizing your fashion e-commerce store for conversions:

    1. Visual Storytelling:

    2. Frictionless Shopping Experience:

    • Simplified navigation: Ensure your website is user-friendly and intuitive, with clear categories, search functionalities, and filters.
    • Guest checkout: Offer guest checkout options for faster purchases, while encouraging account creation for future benefits. (Baymard Institute: numerous studies on checkout optimization, highlighting the importance of user-friendly navigation)
    • Multiple payment options: Integrate popular payment gateways and offer flexible payment methods like buy now, pay later.
    • Transparent shipping costs and policies: Clearly communicate shipping costs, timelines, and return policies to avoid surprises at checkout.

    3. Trust & Credibility Builders:

    • Customer reviews and testimonials: Showcase positive customer reviews and testimonials to build trust and social proof. (Spiegel Research Group found 95% of shoppers read online reviews before making a purchase.)
    • Clearly displayed return policy: Offer a hassle-free return policy to reduce purchase anxieties and encourage exploration.
    • Security badges and certifications: Display security badges and trust certifications to assure customers of their data safety.
    • Live chat support: Offer live chat support during peak hours to answer questions and address concerns in real-time.

    4. Personalization & Targeted Offers:

    • Product recommendations: Recommend products based on browsing history, past purchases, and similar styles.
    • Targeted promotions and discounts: Offer personalized discounts and promotions based on customer segments and preferences.
    • Email marketing campaigns: Develop targeted email campaigns highlighting products, trends, and exclusive offers relevant to specific customer groups.
    • Pop-ups and exit-intent offers: Utilize targeted pop-ups and exit-intent offers to incentivize purchases or capture abandoned carts.

    5. A/B Testing & Data-Driven Decisions:

    • Test different product images, calls to action, and website layouts: A/B testing helps identify what resonates best with your audience.
    • Track key conversion metrics: Monitor cart abandonment rates, checkout completion rates, and conversion funnels to pinpoint areas for improvement.
    • Analyze customer feedback: Utilize surveys and feedback forms to understand customer pain points and preferences. (Try giving discounts to encourage participation)
    • Stay updated on industry trends: Keep abreast of evolving e-commerce best practices and adapt your strategies accordingly.

    Want to increase your conversion rates without doing it all yourself? Connect with us at: Plumfind Agency

    What else can you do to improve sales?

    Utilize AI-powered product recommendations: Go beyond basic recommendations by leveraging AI to understand individual customer preferences and suggest hyper-relevant products. (Accenture reports that 91% of customers are more likely to shop with brands that provide relevant product recommendations.)

    Use Dynamic pricing strategies: Implement data-driven dynamic pricing to optimize profitability while remaining competitive and offering value to customers.

    Segmentation and targeted campaigns: Segment your audience based on demographics, purchase history, and browsing behavior to deliver personalized marketing messages and offers.

    A/B Testing: The Continuous Journey of Improvement: Test different checkout processes: Experiment with streamlined checkout options like one-click purchase or social logins to reduce friction and abandonment rates.

    And most importantly:

    Don’t forget to optimize your call to action (CTA) buttons. Test different CTA wordings, colors, and placements to see what drives the most clicks and conversions.

    Remember: Conversion rate optimization is a continuous journey, not a destination. By constantly analyzing data, experimenting, and adapting your strategies, you can transform your fashion e-commerce store into a haven for happy shoppers and a thriving business.

    The fashion e-commerce landscape is dynamic, and staying ahead of the curve requires continuous learning and adaptation. By diligently implementing these advanced strategies, analyzing data, and prioritizing the customer experience, you can create a thriving online store that converts fleeting visits into loyal customers, transforming your fashion e-commerce dreams into a vibrant reality.

    Bonus Resources:

    Are you still confused about how to do it all by yourself? Get in touch with Plumfind Agency! We can improve your brand’s conversion rates and sales with our Fashion ecommerce expertise.

    About the author(s):

    Sample avatar image. Oz Gurtuna

    Oz is the founder of Plumfind. He is a huge fan of permission-based marketing and an ardent believer that marketing can be a force for good. He is determined to make digital marketing accessible to all entrepreneurs around the world. He lives in Montreal, Canada.

  • How to Leverage Data-Driven Insights for Smarter Fashion Retail Decisions

    Unlock the power of data! Learn how data insights can revolutionize your fashion business, optimize operations & keep you ahead of the competition. In the ever-evolving world of fashion e-commerce, intuition and guesswork just don’t cut it anymore. Harness the power of data analytics to make smarter decisions for your fashion business. Improve marketing, optimize inventory, and personalize the customer experience.

    To truly thrive, you need to move beyond gut feelings and embrace the power of data-driven insights.

    This strategic shift empowers you to make informed decisions, optimize your operations, and ultimately, keep your fashion business ahead of the curve.

    Why Should Data Be Your New Best Friend?

    Imagine knowing exactly what styles will fly off the shelves, which marketing campaigns resonate most with your audience, and how to personalize the shopping experience for each customer. Sounds like a dream, right?

    Well, with data-driven insights, this fashion utopia can become a reality.

    “Data is the new oil. It’s becoming more and more valuable by the day, and businesses that learn to refine it will have a big advantage.”

    ~ Clive Humby

    Author of “Data, a Love Story”

    So, what kind of data are we talking about? Here are some key areas to explore:

    • Customer data: Analyze purchase history, demographics, browsing behavior, and feedback to understand your target audience and personalize their experience.
    • Product data: Track performance metrics like sales, reviews, and returns to identify best-sellers, optimize inventory management, and inform future product development.
    • Marketing data: Measure the effectiveness of your campaigns across different channels, identify high-performing strategies, and allocate resources accordingly.
    • Website data: Analyze traffic patterns, user behavior, and conversion rates to optimize your website for seamless navigation and increased sales.
    • Competitive Intelligence Data: Check your competitor’s website for changes in prices, new products added, and out-of-stock items.

    From Insights to Actionable Strategies:

    Now that you have a treasure trove of data, it’s time to transform it into actionable strategies.

    Here are some ways to get started:

    • Personalized product recommendations: Leverage customer data to suggest items that align with their preferences and past purchases, creating a more engaging and relevant shopping experience.
    • Dynamic pricing: Implement data-driven pricing strategies to optimize profitability while remaining competitive and offering value to your customers. Don’t know how? Plumfind can help!
    • Targeted marketing campaigns: Segment your audience based on demographics and behavior to deliver personalized marketing messages and offers that resonate with each group.
    • Inventory management: Predict demand based on historical data and sales trends to minimize overstocking and stockouts, ensuring you have the right products available at the right time.
    • Identify emerging trends: Analyze social media mentions, search trends, and influencer activity to stay ahead of the curve and adapt your offerings to capitalize on upcoming trends.

    Beyond the Numbers:

    While data is crucial, don’t neglect the human element. Use data to inform your decisions, not dictate them.

    Remember, your customers are at the heart of your business, so it’s important to balance data-driven insights with a deep understanding of their needs and aspirations.

    You can also embrace AI and Machine Learning to revolutionize the retail landscape. Implement these cutting-edge tools to further enhance your data analysis capabilities and gain deeper insights into customer behavior, trends, and future opportunities.

    By embracing data as your strategic partner, you can transform your fashion e-commerce business into a data-driven powerhouse.

    This shift will not only boost your bottom line but also empower you to deliver a more personalized, relevant, and ultimately, successful shopping experience for your fashion-forward customers.

    Track competitor activity:

    Utilize data analysis tools to monitor competitor pricing, product offerings, and marketing campaigns.

    Gain insights into industry trends and identify opportunities to differentiate your brand.

    You can stay on top of your competitor’s data set by using tools like Plumfind. Receive regular updates on new products added to their product categories, out-of-stock products, and price changes on a weekly basis.

    Best Part? It’s FREE (No credit card required)

    Things to Remember!

    • Set measurable goals: Define clear and measurable goals for your data-driven initiatives. This helps you track progress, measure success, and refine your strategies over time.
    • Stay adaptable: The fashion industry is constantly evolving. Continuously monitor trends, experiment with new technologies, and remain open to adapting your data-driven strategies to remain competitive.
    • Prioritize customer experience: Ultimately, data should serve the purpose of creating a more personalized, relevant, and enjoyable shopping experience for your customers. Keep their needs and preferences at the forefront of your data-driven decision-making.

    By investing in data-driven insights, building a data-savvy culture, and embracing emerging technologies, you can unlock a world of possibilities for your fashion e-commerce business.

    This strategic shift will not only empower you to make smarter decisions and optimize your operations but also pave the way for a thriving and sustainable future in the ever-evolving fashion landscape.

    Pro Tip: Focus on the “why” not just the “what”, i.e., don’t just compile the data; take the time to understand its significance and how it impacts your business decisions and customer experience.

    Start Your Data Journey Today!

    Here are some first steps to kick-start your data-driven adventure:

    • Track key website metrics: Start with basic analytics like page views, bounce rates, and conversion rates. Identify areas for improvement and experiment with changes. Remember not to change too many variables at once; you want to be able to isolate which changes are most successful.
    • Analyze customer feedback: Pay attention to reviews, social media mentions, and customer support interactions. Identify recurring themes and use them to improve your products and services.
    • Competitive Research: Analyze your competitors’ databases to determine what trends to follow or what products you should add to your product line.
    • Segment your audience: Divide your customer base based on demographics, purchase history, or behavior. Create targeted marketing campaigns and personalized product recommendations for each segment.
    • Run A/B tests: Experiment with different product descriptions, website layouts, and marketing messages to see what resonates best with your audience.
    • Stay informed: Keep up with the latest trends in data analytics and fashion e-commerce to continuously refine your strategies.

    Remember, data is a journey, not a destination. Continuously collect, analyze, experiment, and learn. Embrace a culture of curiosity and innovation, and let data be your guiding light towards a thriving and sustainable fashion e-commerce business.

    The following are some examples of how data-driven decisions helped brands:

    • Boohoo’s Dynamic Pricing Revolution: Boohoo, a leading online fashion retailer, implemented dynamic pricing based on real-time customer data and market trends. This resulted in a 9% increase in revenue and a 15% reduction in abandoned carts.
    • Stitch Fix’s Personalized Styling Magic: Stitch Fix leverages customer data like style preferences, size, and budget to curate personalized clothing shipments. This data-driven approach has led to a loyal customer base and impressive growth, with over 3 million active clients.
    • NYX Cosmetics’ Chatbot Concierge: NYX Cosmetics utilized AI-powered chatbots to answer customer questions and recommend products based on individual preferences. This resulted in a 20% increase in customer satisfaction and a 10% boost in online sales.

    Resources:

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

  • How to Boost Your Conversion Rate – For Fashion E-Commerce Businesses

    How to Boost Your Conversion Rate – For Fashion E-Commerce Businesses

    Boost Your Fashion E-commerce Conversion Rate! Turn window shoppers into paying customers. Explore powerful strategies to optimize your online store and skyrocket your sales. In the competitive world of fashion e-commerce, every click is precious. You’ve poured your heart into your online store, curated a stunning collection, and attracted visitors.

    But the ultimate goal is turning those visitors into paying customers. So, how do you bridge the gap between browsing and buying?

    The answer lies in conversion rate optimization (CRO) – the art and science of maximizing your online store’s ability to convert visitors into customers.

    Why Focus on the Conversion Rate?

    Before diving into the “how,” let’s explore the “why.” A higher conversion rate translates into:

    • Increased revenue: More conversions means more sales and a healthier bottom line.
    • Reduced marketing costs: The better your conversion rate, the less you have to spend in acquiring new customers.
    • Improved customer experience: A smooth, optimized purchase journey leads to happier customers and repeat business.
    • Valuable data insights: Understanding conversion roadblocks helps refine your strategy and personalize experiences.

    Fashion E-commerce: Unique Conversion Challenges

    While CRO principles apply broadly, fashion e-commerce presents unique challenges. Such as:

    • High reliance on visuals: Customers can’t physically touch or try on clothes, requiring high-quality images, videos, and size charts.
    • Impulse purchases: Fashion trends evolve quickly, and emotions often influence buying decisions.
    • Multiple purchase considerations: Sizing, fit, style, and occasion all play a role in the decision-making process.
    • Crafting the Perfect Conversion Pathway

    Now, let’s unveil the secrets to optimizing your fashion e-commerce store for conversions:

    1. Visual Storytelling:

    2. Frictionless Shopping Experience:

    • Simplified navigation: Ensure your website is user-friendly and intuitive, with clear categories, search functionalities, and filters.
    • Guest checkout: Offer guest checkout options for faster purchases, while encouraging account creation for future benefits. (Baymard Institute: numerous studies on checkout optimization, highlighting the importance of user-friendly navigation)
    • Multiple payment options: Integrate popular payment gateways and offer flexible payment methods like buy now, pay later.
    • Transparent shipping costs and policies: Clearly communicate shipping costs, timelines, and return policies to avoid surprises at checkout.

    3. Trust & Credibility Builders:

    • Customer reviews and testimonials: Showcase positive customer reviews and testimonials to build trust and social proof. (Spiegel Research Group found 95% of shoppers read online reviews before making a purchase.)
    • Clearly displayed return policy: Offer a hassle-free return policy to reduce purchase anxieties and encourage exploration.
    • Security badges and certifications: Display security badges and trust certifications to assure customers of their data safety.
    • Live chat support: Offer live chat support during peak hours to answer questions and address concerns in real-time.

    4. Personalization & Targeted Offers:

    • Product recommendations: Recommend products based on browsing history, past purchases, and similar styles.
    • Targeted promotions and discounts: Offer personalized discounts and promotions based on customer segments and preferences.
    • Email marketing campaigns: Develop targeted email campaigns highlighting products, trends, and exclusive offers relevant to specific customer groups.
    • Pop-ups and exit-intent offers: Utilize targeted pop-ups and exit-intent offers to incentivize purchases or capture abandoned carts.

    5. A/B Testing & Data-Driven Decisions:

    • Test different product images, calls to action, and website layouts: A/B testing helps identify what resonates best with your audience.
    • Track key conversion metrics: Monitor cart abandonment rates, checkout completion rates, and conversion funnels to pinpoint areas for improvement.
    • Analyze customer feedback: Utilize surveys and feedback forms to understand customer pain points and preferences. (Try giving discounts to encourage participation)
    • Stay updated on industry trends: Keep abreast of evolving e-commerce best practices and adapt your strategies accordingly.

    Want to increase your conversion rates without doing it all yourself? Connect with us at: Plumfind Agency

    What else can you do to improve sales?

    Utilize AI-powered product recommendations: Go beyond basic recommendations by leveraging AI to understand individual customer preferences and suggest hyper-relevant products. (Accenture reports that 91% of customers are more likely to shop with brands that provide relevant product recommendations.)

    Use Dynamic pricing strategies: Implement data-driven dynamic pricing to optimize profitability while remaining competitive and offering value to customers.

    Segmentation and targeted campaigns: Segment your audience based on demographics, purchase history, and browsing behavior to deliver personalized marketing messages and offers.

    A/B Testing: The Continuous Journey of Improvement: Test different checkout processes: Experiment with streamlined checkout options like one-click purchase or social logins to reduce friction and abandonment rates.

    And most importantly:

    Don’t forget to optimize your call to action (CTA) buttons. Test different CTA wordings, colors, and placements to see what drives the most clicks and conversions.

    Remember: Conversion rate optimization is a continuous journey, not a destination. By constantly analyzing data, experimenting, and adapting your strategies, you can transform your fashion e-commerce store into a haven for happy shoppers and a thriving business.

    The fashion e-commerce landscape is dynamic, and staying ahead of the curve requires continuous learning and adaptation. By diligently implementing these advanced strategies, analyzing data, and prioritizing the customer experience, you can create a thriving online store that converts fleeting visits into loyal customers, transforming your fashion e-commerce dreams into a vibrant reality.

    Bonus Resources:

    Are you still confused about how to do it all by yourself? Get in touch with Plumfind Agency! We can improve your brand’s conversion rates and sales with our Fashion ecommerce expertise.

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

  • Pricing Strategies for Fashion E-commerce in 2024: Trends & Insights

    Pricing Strategies for Fashion E-commerce in 2024: Trends & Insights

    Don’t underprice or overprice! Master pricing strategies for fashion e-commerce in 2024 with the latest trends and expert insights. Tired of static prices limiting your online fashion empire? 2024 brings a whole new rhythm to the game, with dynamic pricing and personalized deals powered by data-driven strategies. Make 2024 the year to:

    • Outsmart the competition
    • Treat customers like VIPs
    • Embrace the data flow
    • Improve sustainability

    Ready to take the lead? Start mastering your pricing moves today!

    Imagine walking through a virtual closet of endless fashion possibilities, each with a price tag attached. But wait, is that a $50 steal or a $500 spend?

    In the ever-evolving world of fashion e-commerce, pricing isn’t just a number, it’s a delicate dance between customer desire and profit margins. And in 2024, that dance is set to make some intriguing new moves.

    The Beat of the Market: Current Trends in Fashion Pricing

    • The Rise of Dynamic Pricing: Gone are the days of static price tags. Algorithms are now humming in the background, adjusting prices based on real-time data like demand, competitor actions, and inventory levels.
      A study by PricewaterhouseCoopers reveals that 70% of retailers are already using dynamic pricing, and this number is expected to climb, with Gartner predicting 40% of e-commerce transactions to be dynamically priced by 2026.
      Just like a sudden downpour can disrupt a picnic, economic fluctuations can throw your pricing strategy off balance. Inflation, for example, is expected to remain high in 2024, forcing brands to carefully calculate price increases to avoid alienating customers while protecting their bottom line. Transparency and clear communication with your audience will be key during such times.
    • The Seasonality Tango: Spring-cleaning your wardrobe isn’t the only ritual guided by seasons. Seasonal discounts remain a cornerstone of fashion e-commerce, with the Black Friday frenzy alone generating $9.12 billion in online sales for 2023.
      However, brands are getting smarter, introducing early-bird and pre-season sales to manage inventory and optimize profits throughout the year.
      Remember those winter clearance sales? They might not be as deep in 2024. With rising production costs and supply chain disruptions, brands are predicted to increase base prices and offer fewer, more targeted discounts. It’s more important than ever for your e-commerce business to strategize on seasonal pricing to maintain competitiveness and customer loyalty.
    • The Competitor Cha-Cha: In the crowded online marketplace, keeping an eye on your rivals is like learning their dance moves. Competitive pricing strategies are hot, with tactics like price matching and loss leaders becoming commonplace.
      But here’s the twist: brands are also leveraging data analytics to personalize pricing for individual customers, offering unique deals and discounts based on past purchases and browsing behavior.
      But don’t get caught in a price war tango – that’s a surefire way to lose your footing. Instead, analysis of competitor data to identify pricing gaps and market niches is where you can differentiate yourself with unique value propositions. Sometimes, going with a higher price tag paired with exceptional customer service or personalized styling is a better strategy, winning over hearts and wallets.

    Plumfind is here to help!

    From pricing analytics to alerts on new product launches in your categories, Plumfind can help you plan, execute and measure your ecommerce strategy.

    Actionable Pricing Strategies for 2024

    So how do you navigate this tricky pricing dance without tripping over your inventory heels? Here are some actionable tips:

    • Embrace Data-Driven Pricing: Numbers aren’t just for accountants. Invest in analytics tools that track customer behavior, competitor pricing, and market trends. Use this data to inform your pricing decisions and develop dynamic pricing strategies that adapt to the ever-changing environment.
    • Personalize the Price Tag: One size doesn’t fit all, and neither should your pricing. Leverage customer data and AI to personalize prices based on individual preferences and purchase history. Imagine offering loyal customers special discounts or early access to sales, making them feel valued and more likely to return.
    • Think Beyond Discounts: Discounts are like party favors – fun for a while, but forgotten quickly. Instead, focus on building customer loyalty through exceptional service, curated product recommendations, and engaging content. A satisfied customer is more likely to pay a premium price when they feel a connection with your brand.
    • Experiment and Test: Don’t be afraid to try new pricing strategies and measure their effectiveness. A/B testing different price points and promotions can help you identify what resonates with your audience and optimize your bottom line.
    • Transparency is Key: Be upfront and honest about your pricing decisions. Explain to your customers how you arrive at certain prices and how they reflect the value you offer. These can not only generate new revenue streams but also provide valuable data about customer preferences and purchasing behaviors.

    Beyond the Numbers: The Heartbeat of Pricing

    While data and analytics are invaluable tools, pricing is an art, not just a science. Consider the emotional appeal of your brand. Are you selling luxury streetwear or sustainable activewear? Your pricing strategy should reflect your brand’s values and evoke the desired emotions in your target audience.

    Sustainability Takes the Stage: Consumers are increasingly conscious of the environmental and ethical impact of their purchases. Embrace sustainable practices and communicate them transparently in your pricing. Transparency builds trust and can justify premium prices for sustainably sourced and ethically produced garments.

    The Future of Fashion: A Fashionable Forecast

    As you step into the future of fashion e-commerce, agility is key. Pricing constantly evolves to the rhythm of technology, customer expectations, and market dynamics. Two important trends to watch out for:

    • Hyper-personalization: Pricing will become even more individualized, with AI tailoring price tags to specific customer profiles and preferences in real-time.
    • Omnichannel Harmony: Seamless pricing across online and offline channels will be crucial, creating a unified and convenient shopping experience for customers.

    You can become a fashion e-commerce success story in 2024 and beyond if you master these steps: embrace data, personalize your approach, and remember the heartbeat of your brand.

    So, strap on your dancing shoes, fashion e-commerce entrepreneurs! The pricing dance floor is only getting more dynamic and exciting.

    Links:

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

  • Fashion Trend Forecasting: How to stay ahead in the competitive market

    In the fast-paced world of fashion e-commerce, consumer preferences evolve rapidly, and new trends emerge seemingly overnight. To thrive in this competitive landscape, fashion businesses need a powerful weapon in their arsenal: trend forecasting.

    What is Fashion Trend Forecasting?

    Trend forecasting is the art and science of predicting future trends in fashion. It involves analyzing various data sources, including social media sentiment, runway shows, consumer behavior patterns, and economic indicators, to identify emerging trends with potential to shape the fashion landscape.

    Why is Trend Forecasting Important for Fashion E-commerce?

    Here’s how accurate trend forecasting empowers fashion e-commerce businesses:

    • Product Development: Identify and develop products that align with upcoming trends, ensuring your offerings resonate with your target audience.
    • Inventory Management: Forecast future demand for specific styles and colors, preventing stockouts and overstocking of outdated items.
    • Marketing & Sales Strategies: Craft targeted marketing campaigns and promotions that capitalize on the excitement surrounding emerging trends.
    • Competitive Advantage: Become a trendsetter rather than a follower, attracting trend-conscious consumers and establishing your brand as a forward-thinking leader.

    According to a report by McKinsey & Company, fashion companies that excel at trend forecasting achieve 63% higher sales growth compared to those who don’t.

    Methods for Fashion Trend Forecasting

    While trend forecasting isn’t an exact science, several methods and resources can equip you with valuable insights:

    1. Fashion Week Analysis: Closely follow major fashion weeks in New York, Paris, Milan, and London. Observe runway trends, analyze designer collections, and identify recurring themes in colors, silhouettes, and fabrics.
    2. Social Media Listening: Utilize social media listening tools to monitor conversations surrounding fashion trends on platforms like Instagram, TikTok, and Pinterest. Look for emerging trends gaining traction, analyze user-generated content featuring specific styles, and identify influencers shaping fashion conversations.
    3. Industry Reports & Publications: Subscribe to fashion industry reports and publications from reputable sources like WGSN, Euromonitor International, and The Business of Fashion. These resources provide valuable insights into global and regional fashion trends, consumer preferences, and economic factors influencing fashion choices.
    4. Fashion Trade Shows & Events: Attend fashion trade shows and events relevant to your target market and product category. These events showcase upcoming collections, provide opportunities to network with industry professionals, and offer a glimpse into emerging trends.
    5. Consumer Trend Reports: Utilize consumer trend reports specific to the US and Canada to better understand the evolving preferences of your target audience. Reports from firms like Nielsen, Edelman Intelligence, and Trend Hunter can offer valuable insights into consumer behavior, values, and purchasing habits.

    Don’t solely rely on global trends. Consider the specific tastes and preferences of your target audience. Adapt international trends to your local market to ensure your offerings resonate with consumers.

    Decoding the Fashion Forecast

    While data and reports provide a strong foundation, successful trend forecasting requires human intuition and an understanding of the cultural context.

    Here are some additional considerations:

    • Seasonality: Fashion trends in the US and Canada are heavily influenced by distinct seasonal changes. Consider how winter wear trends in Canada might differ from those in warmer regions of the US.
    • Cultural Diversity: Both the US and Canada boast rich cultural diversity. Be mindful of how cultural influences shape fashion preferences within different segments of your target audience.
    • Sustainability: The demand for sustainable fashion is rising in both the US and Canada. Consider incorporating eco-friendly materials and production practices into your offerings to align with this growing trend.

    Putting it all Together: Developing a Trend Forecasting Strategy

    Here’s a step-by-step approach to develop a robust trend forecasting strategy for your fashion e-commerce business:

    1. Define Your Target Audience: Develop a clear understanding of your ideal customer’s demographics, psychographics, and fashion preferences.
    2. Identify Your Data Sources: Select a combination of data sources like runway shows, social media listening tools, industry reports, and consumer trend reports relevant to your target market.
    3. Establish a Monitoring Process: Regularly monitor your chosen data sources, identify recurring themes and emerging trends, and analyze the potential trends.
    4. Develop a Trend Calendar: Based on your analysis, create a trend calendar that outlines anticipated trends for upcoming seasons. This calendar can guide your product development, marketing, and inventory management strategies.
    5. Stay Agile & Adapt: Fashion trends can evolve rapidly. Maintain a flexible approach and continuously refine your forecasting strategy based on new data and market feedback.

    Once you’ve identified key trends, it’s time to translate them into action:

    • Product Development: Incorporate trending colors, styles, and silhouettes into your product line. Consider offering capsule collections or limited-edition items to capitalize on specific trends.
    • Marketing & Sales Strategies: Craft marketing campaigns that highlight your trend-forward offerings. Utilize social media influencers who embody the emerging trends and target your messaging to specific segments within your audience who might be most interested.
    • Inventory Management: Forecast demand for trend-driven products and adjust your inventory levels accordingly. This proactive approach helps you avoid stockouts while minimizing the risk of overstocking with outdated items.

    By implementing a strategic approach to trend forecasting, fashion e-commerce businesses can gain a significant advantage in the competitive market.

    Remember, the key lies in combining data analysis with a deep understanding of your target audience and the unique cultural landscape.

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.

  • 5 Pricing Mistakes Fashion E-commerce Businesses Make (and How to Avoid Them)

    Avoid These 5 Pricing Mistakes in Fashion E-commerce: Stop losing profits! Discover 5 common pricing mistakes fashion businesses make and learn how to avoid them for sustainable growth. Ah, pricing. It’s not easy to find that “sweet spot”, the balance between value and profit, that keeps both your bank account and customers singing in harmony.

    As a fashion e-commerce owner, you have likely seen your fair share of pricing pitfalls, each leaving behind a tangled mess of lost sales and frustrated dreams.

    But fear not, fellow fashion-preneurs! Today, we’re unraveling the five most common pricing mistakes and providing actionable strategies that will help your ecommerce brand find success.

    Mistake #1: The Blind Eye to Costing:

    Imagine crafting the perfect hand-stitched gown, only to discover your pricing doesn’t cover your costs. Ouch!

    That’s the sting of ignoring cost analysis. There’s more to pricing than counting every thread, button, and stitch. Don’t forget overhead, marketing, and all that caffeine fuel keeping your creative juices flowing.

    A solid understanding of your cost structure is the bedrock of any sustainable pricing strategy.

    Mistake #2: The Copycat Craze:

    Monkey see, monkey do? Not when it comes to pricing!

    Blindly mirroring your competitors might seem safe, but it’s a recipe for blending into the background. It’s important to analyze their strategies, but don’t be a carbon copy.

    Dive Deeper: Conduct market research to understand your niche’s pricing landscape. Identify gaps and opportunities to differentiate yourself.

    Your brand, your product, your story – these deserve a unique price tag that reflects your value proposition.

    And how will you do it? By keeping a keen eye on your competitors pricing strategy. Plumfind can help.

    Consider the perceived value of your brand – do you offer quirky, vintage designs or are you a high-end, exclusive label? Your pricing should align with your brand identity and target audience.

    Mistake #3: The All-or-Nothing Gamble:

    Remember, fashion thrives on diversity. A range of price points caters to different budgets and stages in your customer’s journey.

    A budget-friendly scarf might lead to a splurge-worthy dress later. Think of it as building a loyalty ladder, each rung carefully priced to attract and retain your clientele.

    Strategies in Action: Create capsule collections with a mix of price points. Offer limited-edition pieces at premium prices alongside everyday essentials.

    Don’t be afraid of bundling or promotional offers to encourage customers to climb the ladder and expand their wardrobes with your brand.

    Mistake #4: The Static Statue:

    Imagine a mannequin eternally frozen in the same pose. That’s what your pricing becomes if you set it and forget it.

    Dynamic pricing, adjusted based on demand, seasonality, and promotions, keeps your inventory flowing and customers engaged.

    This is where Plumfind can help set your brand apart! Keep an eye on your competition and see where you can better optimize your pricing.

    Embrace the Algorithm: Utilize dynamic pricing tools and analytics platforms to monitor demand and adjust prices accordingly.

    Don’t fear experimentation – test different pricing models and track their impact on sales and conversion rates. Remember, agility is key in the ever-evolving world of e-commerce.

    Mistake #5: The Fearful Whisper:

    You spent months crafting the perfect garment. Don’t be shy when it comes to standing behind your price. Communicate your value with clarity and conviction.

    Highlight the quality, the craftsmanship, the story behind each piece. Remember, your price tag isn’t just a number; it’s a confident declaration of your worth.

    Storytelling Power: Weave narratives into your product descriptions and marketing materials. Explain the inspiration behind your pieces, the ethical sourcing of materials, the meticulous construction process.

    Let your customers connect with the story and understand the value you offer beyond the price tag.

    A runway redo?

    Picture yourself, captivated by the latest runway trends, blindly slapping sky-high prices on your creations. Stop!

    Trend-driven pricing is a recipe for unsold inventory and a deflated bottom line. Remember, your value proposition lies not just in mimicking the hottest styles, but in offering unique interpretations and catering to your target audience’s desires.

    Analyze your customer data. What resonates with them? Conduct market research to understand their price sensitivity and willingness to pay.

    Don’t be afraid to experiment with affordable variations of trending styles, building a loyal clientele who appreciates your brand’s distinct voice.

    Or maybe step-off the trend-chasing treadmill. Embracing value-based pricing, combined with dynamic strategies, could transform your fashion e-commerce journey from a catwalk wobble to a confident runway strut.

    Remember, pricing is not just about numbers; it’s about telling your brand story, building customer connections, and ultimately, ruling the digital catwalk with your unique flair.

    Bonus Tip: Embrace mobile optimization! Most e-commerce purchases happen on smartphones, so ensure your pricing and shopping experience are seamless and user-friendly on smaller screens.

    Frustrated fingers clicking away from your brand due to confusing pricing? That’s a fashion disrespect we simply can’t tolerate!

    Resources that can help:

    About the author(s):

    Sample avatar image. Natasha Joshi

    Natasha is our Social Media Manager, a law student, and marketing enthusiast. She loves strategizing different methods to get results. A big fan of startups and their psychological aspects. She loves to travel and interact with locals to know the history of those places. She lives in Jaipur, India.