In-Market Audience Breakdown
Apparel & Accessories/Activewear
This audience includes consumers who are looking for sports or exercise clothing. They are interested in finding the right apparel for different actvities, such as gym training, running, yoga, walking and other types of physical exercise. While running apparel and yoga outfits are the top two subcategories, consumers are also interested in buying activewear products for many other purposes, even working from home. On the web and social media, these consumers look for content that cover the latest designs and fashion trends. This is mostly a business-to-consumer (B2C) audience.
