In-Market Audience Breakdown
Apparel & Accessories/Costumes
This audience includes consumers who are looking for costumes or outfits. They are interested in finding the right costume for different occasions, such as themed parties, festivals and holiday celebrations. While traditionally Halloween attracts the most interest, in recent years, trending activites such as cosplay are also generating demand for different outfits and costumes. Consumers in this audience are also interested in recommendations, how-to guides and tips for designing their own costumes and organizing parties.
