In-Market Audience Breakdown

Apparel & Accessories/Eyewear

This audience includes people who actively consider buying sunglasses, prescription eyeglasses and contact lenses. While style is an important part of their research, presecription holders are also interested in better understanding different types of prescriptions and lens types. Single vision lenses, bifocals, trifocals, progressives are some of the lens types they may be looking for. They are also interested in finding more information about frame types (e.g., round, rectangular) and materials (e.g., metal, plastic). These consumers look for content that show the latest designs, trends and eyewear technologies. Sunglasses and prescription eyeglasses have a very wide range of prices, so comparison shopping is also very common in this audience.