In-Market Audience Breakdown
Apparel & Accessories/Hats
This audience includes consumers who are actively planning to buy hats. While the majority of consumers are looking for informal wear, such as baseball caps, some of them are researching more formal styles, such as fascinators, berets, fedora hats and panama hats. These consumers are looking for content on the web and social media to learn about the latest trends and styles, find well-written reviews and connect with other fashion enthusiasts and influencers.
