In-Market Audience Breakdown

Apparel & Accessories/Jewelry & Watches

This audience includes consumers who are looking for jewelry pieces (rings, necklaces, bracelets, brooches), watches and other personal accessories such as charms. Some are interested in everyday jewelry pieces, while others are shopping for special occasions such as engagements, weddings, anniversaries, graduations, births and other impotant milestones in life. Specific items include wedding rings and bands, engagement rings, luxury watches, diamonds and other precious stones. Consumers in this audience use the web and social media to plan their next purchase, learn about the latest designs and trends, and to read or watch reviews of jewelery brands.

Seasonality

Our dataset shows a weak seasonal pattern: purchasing interest slightly increases towards the end of Spring. Holiday shopping season in Q4 also brings above average levels of purchasing intent.

Gender

This audience includes more female consumers than male consumers.