This audience includes consumers who are interested in women’s intimate apparel or fashionable underwear. Web and social media resources help them keep an eye on the latest fashions, watch consumer reviews and get sizing recommendations. This is a business-to-consumer (B2C) audience.
Seasonality
There is a peak in purchasing intent during the Holiday shopping season in Q4. Otherwise, purchasing intent remains stable during the rest of the year with the slight exception of reduced interest in late summer - early Fall.
Gender
This audience includes significantly more female consumers than male consumers.
Also interested in
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Suggested keywords
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We analyzed Google Analytics accounts with millions of users to compile this dataset.
TBD
120000
Our data set covers January 2020 to November 2021.
