In-Market Audience Breakdown

Apparel & Accessories/Luggage

This audience includes consumers who are actively planning to purchase travel luggage or travel bags. They are keen to understand which luggage pieces and bags are the most suitable for various types of travel, such as business travel (compact carry-on and hand luggage options), short-duration getaways (weekenders and smaller pieces of luggage) or longer trips (luggage sets). They are also interested in understanding various luggage features such as spinner wheels, handles, locks and materials. Web and social media resources help them to understand the latest trends and prices. They also look for reviews from other travelers and industry experts.