In-Market Audience Breakdown

Apparel & Accessories/Shoes

This audience includes consumers who are actively planning to buy women’s or men’s footwear. Some of the subcategories include sneakers, athletic/sports shoes, flats, boots, high heels, dress shoes, and sandals. Consumers in this audience look for fashion inspiration on the web and social media. They compare different styles and brands, do comparison shopping and get advice from experts and other consumers. This is a business-to-consumer (B2C) audience.

Seasonality

There is a peak in purchasing intent during the Holiday shopping season in Q4. Otherwise, purchasing intent remains stable during the rest of the year with the slight exception of increased interest during the Spring.

Gender

This audience includes more female consumers than male consumers.