In-Market Audience Breakdown

Autos & Vehicles/Vehicles (Other)

This audience includes consumers who are actively planning to buy or lease a vehicle other than the personal motor vehicles covered in a linked audience. This is a fairly large audience and it includes a very wide range of vehicles ranging from bicycles to recreational vehicles. Due to the different types of vehicles included in this audience, we recommend combining it with one or more of its subcategories for building well-targeted campaigns. Subcategories include bicycles, boats, campers & recreational vehicles (RVs) and commercial vehicles.

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Our Methodology

We analyzed Google Analytics accounts with millions of users to compile this dataset.

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Our data set covers January 2020 to November 2021.