In-Market Audience Breakdown
Baby & Children's Products/Child Car Seats
This audience includes consumers who are actively planning to purchase car seats for babies, toddlers, or children. This is a fairly niche audience which typically includes parents. Consumers in this audience generally spend a considerable amount of time doing their research to better understand the key security features and proper installation techniques of car seats. They use the web and social media to get expert advice on choosing the car seat for their child and they also look for how-to guides on securely installing the car seats after purchase.
