In-Market Audience Breakdown

Business Services/Office Supplies

This audience includes consumers who are actively planning to purchase office supplies and furniture. They are interested in learning more about the features and benefits of office supplies, getting advice from experts and making price comparisons. Compared to regular office supplies, office furniture category is a less frequent purchase. Office supplies may include paper products, notebooks, Post-it notes, calendars and planners, labels, filing systems, pens, pencils, staplers, scissors and many other supplies. This can be a business-to-business (B2B) or business-to-consumer (B2C) audience based on the selected products.