This audience includes people who influence purchasing decisions for online transaction processing systems, point-of-sale (PoS) systems and credit card payment processing systems. Members of this audience either work for organizations that process payments, or they own small businesses with payment processing needs. They use web and social media resources to learn about security features, ease of use, transaction costs and other factors that influence decision making. This is mostly a business-to-business (B2B) audience.
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We analyzed Google Analytics accounts with millions of users to compile this dataset.
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Our data set covers January 2020 to November 2021.