In-Market Audience Breakdown

Business Services/Physical Security & Access Control

This audience includes people who influence purchasing decisions for access control and physical security systems in corporate environments. Products and services in this category include surveillance systems, fire and smoke detection systems and security systems & alarms. Members of this audience either work in security & building operation departments of enterprises or they own small businesses that require security solutions at a smaller scale. They use web and social media resources to learn about security system features, pricing and best practices. This is mostly a business-to-business (B2B) audience.