In-Market Audience Breakdown

Computers & Peripherals/Computers

This audience includes consumers who are actively planning to purchase desktop computers, laptops, notebooks, tablets, and ultraportable devices. Please note that there is a separate audience for mobile phones. Consumers in this audience use web and social media resources to learn more about the performance specs, features and benefits of different computer models. They are also interested in getting advice from experts and making price comparisons. The use case of the computers makes a big difference in the models that are interested for different demographics. While students are interested in budget-friendly and easy-to-carry options, businesses are more interested in performance and maintenance aspects.This can be a business-to-business (B2B) or business-to-consumer (B2C) audience based on the scale of the planned purchase.