Conventional marketing strategies have focused on targeting large groups of people according to factors like age, gender, and geographic location. With the rise of digital technology, businesses can now get a lot of information about how and why customers act. With this information, marketers can craft advertising campaigns that have a high level of relevance to specific audiences. This is a very powerful marketing method and it typically yields better results compared to using demographics only for campaign targeting.

One of the main benefits of intent-based marketing is that it helps companies create campaigns that work better. Businesses can better serve their target audiences if they tailor their messages and content to what their customers want. This could lead to a more engaged audience, more sales, and happier customers.

Because you are connecting with them at the right time, and with the right message.

Intent-based marketing also facilitates meeting customers where and when they are most receptive. Businesses can make more sales if they reach out to potential customers right when they are thinking about buying something.

A marketing approach that is based on the intentions of customers can save marketers time and money. Businesses can save money on marketing if they focus on a small group of their customers instead of trying to reach everyone. So, your marketing efforts will be more effective and your money will be better spent.

Customers in the modern era of technology demand unique and tailored interactions. With the help of intent-based marketing, businesses can create campaigns that are both effective and relevant to the people they want to reach, meeting the high expectations of their customers. A company that wants to grow would be smart to use this strategy because it can improve customer loyalty, conversion rates, and engagement.

To sum up, intent-based marketing is a method that tailors messages to each individual client based on their history and preferences.

The more a company knows about its customers' motivations, the better it can tailor its communications to meet those customers' expectations and interests, boosting both engagement and the likelihood of a sale.