Use this information to improve your campaign and make any necessary changes to your strategy. You can also use the Google Ads interface to keep track of your budget, manage your billing, and get access to a number of other tools and resources that will help you get the most out of your advertising investment.

• Search Campaigns: Show text ads to people who are searching keywords on Google’s search engine.
• Performance Max Campaigns: Access new ad inventory, formats and audiences across all Google channels including YouTube, Search and Discover.
• Display and YouTube Campaigns: Show image or video ads on sites that are part of the Google Display Network. Show video ads on YouTube and other sites where people share videos.
• Shopping campaigns: Show ads for products to Google users who are looking for those products.
• App campaigns: Tell people about your app on Google Play, YouTube, and other sites that Google works with.

Google Ads uses keywords to match ads to searches that are relevant to them. Advertisers choose relevant keywords that make their ads show up when a user searches for those terms.

In addition to the keywords, Google Ads also lets you target ads by location, device, age, gender, and interests, among other things.

One of the best way to judge the quality of an ad is to measure how relevant, useful, and interesting it is to the target audience.Relevance metrics include Quality Score (which measures how relevant the ad is to the search query and landing page experience) and Ad Relevance (which measures how closely the ad relates to the user's search terms).

For example: Say you own a shoe store and want to advertise your shoes on Google. You can create a Google Ads account and set up a Search Campaign that targets keywords like "running shoes" or "men's shoes." You can make ads with interesting text and pictures, and you can bid on relevant keywords for your business. When people search for those terms, your ads will be highly visible as part of the search results. You can track how well the ads do by looking at the number of clicks, conversions, and the cost per click.

Ad Campaigns: Setting your advertising goals and objectives is the first step in building a successful Google Ads campaign. Once you know what your goals are, you can make campaigns that are specifically designed to help you reach those goals. For example, if your goal is to build brand awareness, you can design a video campaign aimed at your target audience and invite them to visit your website for more details.

Ad Groups: In Google Ads and Microsoft Ads, there is a very specific hierarchy. Each campaign is composed of one or more ad groups. In a Search campaign, you can use ad groups within each campaign that target certain keywords or themes related to your product or service. In a Display or YouTube campaign, you can use ad groups to test different audience targeting methods and ad creatives. Ad groups make it easier to manage and improve your campaigns. If you sell different types of shoes, for example, you can make ad groups for running shoes, dress shoes, and sandals. This will help with managing your campaign as well as customizing your messaging for each ad group.

Ad Formats: There are many different types of ads on Google Ads, such as responsive search ads, display ads, and video ads. Traditionally, the most common ad type is the text ad. These look like a block of text on the SERP (Search Engine Results Page). Ads with images and videos can be displayed on the SERP as well as YouTube and Google’s network of sites. Ads with visual elements are gaining more popularity.