Tracking conversions is an important part of any Google Ads campaign. It shows you how many people clicked on your ad and then completed a desired action on your website or app. Conversion tracking is essential to measure the performance of your campaigns. Focusing only on ad platform metrics such as average CPC can be short-sighted. What really matters is the volume and profitability of the conversions.

Running campaigns without proper conversion tracking is a bit like driving a car in the middle of the night, without the headlights on. You can still press on the gas pedal and try getting to your destination, but you will have very little control. With conversion tracking, you can see exactly how many sales or leads your ads are bringing in and optimize your campaigns based on conversion data.

When someone clicks on your ad and completes the conversion action, the conversion tracking tag will send this information back to Google Ads, telling you which ad and keyword led to the conversion. You can then use this information to improve your campaigns by changing your bids, your target audience, and the content of your ads.

Conversion tracking is an essential part of measuring and reporting on your campaign performance.

Identify your conversion action: The first step is to determine which action you would like to track. This can be a purchase, filling out a form, making a phone call, or anything else you think is valuable. Once you know what your conversion action is, you can use Google Ads to generate a conversion tracking code. Make sure you choose the right conversion action and, if necessary, set a value for the conversion.

Once you create the conversion action, you can add a conversion tracking tag to your website or mobile app. You can ask your developer to help with this part, or use Google Tag Manager.

• Test the conversion tracking code. It's important to test the code after installing it to make sure it's working right. You can test the code and make sure it's tracking conversions correctly by using the "Tag Assistant" Chrome extension.
• Monitor and optimize: After setting up conversion tracking, it's important to monitor the data and use it to optimize your campaigns. You can look at the conversion data to see which keywords, ad creatives and audiences lead to the highest number of conversions, and optimize your bids and targeting strategies accordingly.

Here are two specific uses cases that can benefit from conversion tracking:

1. E-commerce: If you run an online store, you can use conversion tracking to keep track of purchases and see which products are selling the most through your ad campaigns. This information can help you improve your campaigns and fine tune your advertising strategy to maximize your profits.
2. Lead generation: If your goal is to generate leads, you can track form submissions or phone calls with conversion tracking. This information can help you figure out which ads and keywords bring in the most leads and help you optimize your campaigns.