In-Market Audience Breakdown
Apparel & Accessories/Pants
This audience includes consumers who are interested in buying women’s or men’s pants or shorts. Some of the subcategories include jeans, dress pants, khakis and chinos. Consumers in this audience explore latest styles, get new fashion ideas and compare brands using the the web and social media. This is primarily a business-to-consumer (B2C) audience. Please note that consumers looking for shorts may also be found in the Activewear in-market audience.
