In-Market Audience Breakdown
Computers & Peripherals/Printers, Scanners & Faxes
This audience includes consumers who are interested in buying printers, scanners or copiers. Please note that there is a separate audience for computer accessories and components. Consumers in this audience use web and social media resources to learn more about the features and specs of different brands and models. They also look for expert advice, consumer reviews and price comparisons. This can be a business-to-business (B2B) or business-to-consumer (B2C) audience based on the scale of the planned purchase.
