Regularly check the automated recommendations of Google Ads. These recommendations provide an optimization score as well as specific recommendations that can help you with account management. Not all recommendations are going to improve your performance. You need to use your best judgment and run experiments to determine which recommendations will perform best.

• Use Ad scheduling:

With Ad scheduling, you can choose when your ads are displayed to your target audience. This is especially helpful if you want to reach your audience at certain times of the day or on certain days of the week when they are most likely to be online.

• Use Ad extensions: Ad extensions let you add more information to your ad, like a phone number, promotions or additional information about your products or services. This information can help people learn more about your business and make them more likely to click on your ads. Ad extensions give you more real estate on the screens of your potential customers and they increase clickthrough rates (CTRs).

• Use ad rotation: With ad rotation, you can show more than one ad in an ad group. This lets you test different messages and figure out which ad works best. Automated ad rotation is particularly useful to determine the best performing ads.
• Use remarketing. With remarketing, you can reach out to people who have already visited your website or seen your ads. This is a powerful way to get back in touch with potential customers who were interested in your business before. It works well for branding as well as other advertising objectives such as purchases.

• Use negative keywords. Negative keywords are words or phrases you don't want your ad to show up for. By adding negative keywords to your campaigns, you can stop your ad from showing up for search terms that are not relevant to your products or services. This is one of the best ways to increase the effectiveness of your campaigns. A well-maintained negative keyword list is a must for successful search campaigns.
• Optimize your landing pages. Your landing page is the page that people go to when they click on your ad. The performance of your ads is ultimately determined by the quality of your landing page. To make sure your ad campaigns work as well as possible, make sure that your landing page is easy to navigate, your offer is clearly displayed and your page loads fast, especially on mobile devices. Remember: your content on the landing page should match your ad copy. If you are promoting a specific offer in the ads, the offer must be clearly visible on the landing page.

• Use A/B testing. With A/B testing, two versions of an ad are put to the test to see which one does better. This method can help you figure out which ads, images, and messages work best for your target audience. New campaign types such as Performance Max generate ads from building blocks you provide and then do automated A/B testing.


You can improve the performance of your ads and get more conversions for your business by keeping an eye on them, using ad extensions and scheduling, remarketing, optimizing your landing pages, and doing A/B tests.